Discovering the power of narrative at Breast Cancer Care
Claudia is Digital Content Strategist at Breast Cancer Care. She thinks stories are the key to support, and focuses on harnessing the power of narrative across the organisation.
She'll be talking about the amazing BECCA app, and how it uses content and personal stories to help people move forward after breast cancer.
From delving into the depths of app analytics, Claudia discovered the power of personal stories. She’ll be talking about how Breast Cancer Care developed content that gives psychosocial support to women once they finish breast cancer treatment in its app, BECCA, and how the team learnt more from their audience than they could ever have imagined.
Their curiosity about the power of narrative led to organisation-wide change in how it communicates online, focusing fully on users, and even to building platforms and events to help women tell their own stories.
If want to see Claudia and our other brilliant speakers, grab yourself a ticket. All profits go to the Clocktower Sanctuary.