From engaging to invisible
As a content designer I love asking questions – I have to get to the root of the real problem I’m trying to solve. But in this talk I’ll actually answer some questions:
- Why did I move from digital marketing into content design?
- What makes content design so different from any other copywriting?
- What do I love about it?
- And if you’re looking to move over too, where should you start?
After studying journalism, Rachel moved into advertising, brand and marketing, working on household name brands such as Flora.
Realising she had a passion for digital user experience, she then moved into digital content strategy. After building and leading a team of content designers creating insurance journeys for high street brands, she moved to Deliveroo to focus on their rider experience. She’s more recently known as the content strategist at Clearleft, helping businesses increase their content maturity.
Rachel is the author of 'Why you need a content team and how to build one.'
Come to Curio
Join Rachel and 7 other amazing speakers at Curio